New product launches are exciting events for any company. They hold the promise of new opportunities and future growth. The same is true for sales reps. They are always looking for good reasons to go back to their existing customer base and to get in front of their competitor's customers as well. New products bring them hope for new opportunities and higher commissions.
Unfortunately it is all too easy to squander that initial excitement. If your reps encounter significant resistance when they first begin calling customers and prospects, all but the most resilient will revert back to legacy products in order to ensure that they hit their number. Word of mouth spreads the bad news like wild fire and your product launch is stalled before you have a chance to react.
The Prescott System
The Prescott System helps you take full advantage of the excitement surrounding your launch. By market testing your sales messages and content up front, you give yourself the chance to react to potential obstacles before they de-rail your launch.