"One of the challenges of nailing down a single definition is that sales enablement is such a huge topic that involves nearly every other business function." What is Sales Enablement? 3 Definitions that Help Tell the Story.
"The whole sales enablement concept takes the essential purpose of sales and marketing alignment ... and takes it cross-organization, aligning other departmental objectives with company sales goals." A New Framework for Sales Enablement.
"Why is it important to be aligned with sales? Unless you’re going to close leads yourself, you need sales. Sales provide the ability to measure the return on marketing investment." Why CMOs Struggle with the Last Mile.
"The true magic of selling usually happens in conversation. But to have a good conversation, you need good information at your fingertips." Get Closer to Closing with Sales Intelligence.